GroceryAid’s 50th Annual Sporting Luncheon has raised a record £355,000 for former grocery workers who have fallen on hard times.

The event, held last week at the Hilton Park Lane in London, was attended by more than 940 guests from the world of grocery.

Of the £355,000 figure, more than £18,000 was raised through a £20 draw for the ‘Ultimate Sporting Passport’ - tickets to Cheltenham races, the FA Cup final, the Open golf, the Rugby World Cup and the ATP tennis finals.

More than £50,000 was also raised through a live auction that included prizes such as dinner with Sainsbury’s senior team, a trip to next year’s Walmart conference, and a pre-Ashes dinner with Waitrose and Sir Ian Botham.

Sporting stars who attended included TV sports presenter Steve Rider, who hosted the event, former England cricket captain Andrew Strauss and former football referee Pierluigi Collina, who were both speakers, and former England rugby player Kyran Bracken, who acted as auctioneer.

GroceryAid said the money would enable it to look after more than 237 of its 8,500 beneficiaries and dependants for another 12 months.

“We would like to extend our thanks to all of our sponsors, to the companies who donated prizes and to all those who attended,” the ­charity added.