Pork industry levy body Bpex has appointed Kirsty Walker as its new head of marketing.
Walker was previously policy, communications and brand director at Arthritis Research UK, and joins Bpex on 30 April. She replaces Chris Lamb, who is retiring.
Walker said she had always been interested in the food production process, and did her MSc dissertation on the BSE crisis. Bpex director Mick Sloyan said she would make a valuable addition to the team.