Donald Biggar has become chairman at the new-look Quality Meat Scotland and will oversee the process of turning it into a public body.

The existing levy board, which Biggar has chaired since 2005, is being replaced by a non-governmental body on 1 April 2008 and will be accountable to the Scottish Executive. Biggar, who starts on 1 April, will be responsible for ensuring QMS continues to operate effectively and promote red meat.

"Donald has outstanding experience of the red meat sector and is well-qualified to meet the challenges of QMS," said Richard Lochhead, cabinet secretary for rural affairs and the environment.

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