2 Sisters Food Group has expanded its Fox’s Biscuits workforce at manufacturing sites across the UK after several own-label wins.

It follows a 36% year-on-year increase in production tonnage at its Uttoxeter site, where most of its own-label biscuits are produced, prompting the need for more jobs at the factory and extra staff at its Batley site in West Yorkshire.

About 100 new roles have been created this year, which means 200 new people have joined the business in total in the past 12 months.

The hires are the first uptick in biscuits jobs since ‘Project Golden’ in 2009 under Northern Foods’ tenure, when it looked to increase automisation across the sites and 200 jobs were shed. The company is still in consultation with trade unions regarding some changes to contract terms and conditions for staff at its Batley site.

Fox’s has secured several new business wins largely for supermarket own label, including Aldi and Tesco, as well as launching branded products including Fox’s Magnificos - its first entry into savoury biscuits.

“While the biscuits market remains tough and highly competitive, we have been able to secure new business that has seen an increase in demand,” said Fox’s Uttoxeter general manager Kevin Hand. “Fox’s is continuing to innovate, with new snacking products and a number of new launches. It’s pleasing for our employees that we have been able to win new business although the market remains very challenging.”