AB InBev UK has promoted Simon Harrison to the newly created role of sales director for the off-trade.

Harrison joined the company in 1991 and has held a variety of sales roles in the on- and off-trade. Most recently, he led the off-trade sales team for the past five years.

The role of sales director for off-trade multiples was previously held by Brendan Power, who has left AB InBev UK in order to “pursue other opportunities”.