Typhoo has recruited Jeremy Coles as its new marketing director.

Coles was previously interim head of marketing for butters & spreads at Dairy Crest. Prior to that, he was marketing director at John West Foods for over five years.

During his time at John West, Coles successfully launched No Drain Tuna which made £30m of sales within 18 months.

Next month, Typhoo’s new ads starring Ben and Marina Fogle, which first aired in May, will return to TV screens.