Premium chocolate pudding maker Gü Chocolate Puds, has appointed Fiona Fitzpatrick as head of sales and marketing for Europe.

Fitzpatrick joins Gü from Nestlé UK where she has been project director of strategic initiatives, head of new ventures foodservices and commercial marketing manager for chilled dairy.

In the newly created role at Gü, she will be responsible for increasing market share and developing the Gü brand in Europe, reporting to Gü MD James Averdieck. There will be a focus on growing the brand in France, where products are already listed in Auchan, Carrefour and Monoprix.

Gü has also appointed Amelia Macleod as business unit controller. She joins from L'Oréal Paris UK, where she was a senior account manager.

"These appointments will strengthen our position as the number one chocolate pudding company," said Averdieck. "Our strategy has always been to build in the UK and then expand to the Continent."