Jon Hughes has been named as director for the off-trade at Red Bull.

He has previously worked across the fmcg, drinks and healthcare sectors, holding roles at both Kimberley-Clark and Heineken UK.

“I am thrilled to be joining Red Bull at what is an exciting and challenging time for Energy Drinks,” he said.

“The market is becoming increasingly crowded but Red Bull is in a really strong position where we can continue to drive growth.”