Six British entrepreneurs have been selected as finalists in Ben & Jerry’s Join Our Core competition, which aims to find the next big idea in sustainability.
As many as 25 hopefuls had to pitch their sustainable business ideas to 10 judges at the Depository warehouse in London where the BBC TV show Dragon’s Den is filmed.
The 25 were then whittled down to 15, who will now head to Uganda for the next stage of the competition where they will live with Fairtrade vanilla farmers and work alongside a group of local entrepreneurs.
The six British finalists include SuperHoney, which was set up by Fraser Doherty at the age of 14 and invests its products in tea parties for the elderly The Hackney Pirates, which aims to develop literacy and creativity in young people and Food Cycle, which turns surplus food into meals for people in need.
The remaining finalists come from Ireland, Sweden, Denmark and the Netherlands.
The winner will receive €10,000, mentoring and their name on a Ben & Jerry’s flavour.
Jerry Greenfield, co-founder of Ben & Jerry’s, said the competition was based on the belief that businesses should be “responsible community members”.
“When we set up the company, Ben and I always believed giving back to the community was as important as making great-tasting ice-cream,” he said. “That’s why I am really excited about this competition, to find business models with those same values that still lead us today.”