Bridgethorne to benefit GroceryAid with special strategy workshops

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Grocery aid

GroceryAid has signed a deal with training provider Bridgethorne to raise funds from its two special one-day workshops.

Bridgethorne has agreed to donate fees from the courses, which will be held in London and Leeds in October, to the charity in support of grocery industry workers.

The workshops will include training on how to use insights to better interact with retailers and make decisions on a strategic level.

Bridgethorne Training Academy director Paul Weiss said: “We are all facing an increasingly competitive and fast-changing retail environment. Suppliers who really understand the end consumer and shopper and help develop new solutions to meet their needs, are the ones who will win.

“To be able to train people in this area at the same time as being able to partner with and benefit GroceryAid is something we are really excited about.”

GroceryAid chief executive Steve Barnes added: “Last year we helped over 14,000 grocery colleagues - the funds generated from these courses will help make a real difference to the lives of industry colleagues.”

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