James Ward has left the online wholesaler Blueheath in order to set up Forward Wholesale Foods out of the remnants of AC Ward & Son, the business he formerly led as MD.

Ward joined Blueheath to help with the integration of AC Ward's Thurrock HQ and depot, purchased in October.

Ward said Forward Wholesale Foods would operate out of the former AC Ward depot in Sudbury, Suffolk.

"We will have a similar customer base," said Ward. "But we will predominantly serve the catering sector. We believe there is a niche for a smaller cash and carry depot serving the local community, similar to Hub Wholesale, which Booker bought last October."