Entertainment One is taking its Peppa Pig brand into the babies market.
In a three-year deal with toys and gifts supplier Rainbow Designs, a line-up of branded nursery products will launch in spring/summer 2015 and be expanded the following year. The range will be designed in “soft, neutral tones” and is set to include rattles, teethers, comfort blankets, baby gyms and playmats. Entertainment One is hoping to expand into new retail channels with the move.
Rainbow Designs, which holds licenses for brands including Paddington Bear and Miffy, said it had been keen to get involved in the “Peppa Pig phenomenon” for some time.