Britvic Soft Drinks is trialling its first soft drink hologram in the retail trade to see how this technology affects sales. Two convenience stores have been specifically chosen for the testing of the rotating, floating 3D can of Pepsi: M & W's c-store in Ocean Village, Southampton, because of its high tourist attraction; and Dillons' c-store in Walnut Tree, Milton Keynes, which is situated in a residential area and open for 24 hours.{{P&P }}