Pernod Ricard UK is hoping to boost sales of its Christmas gift packs with a new campaign in retailers' in-store magazines.

Over the next two months the drinks group will be running gift idea print ads for Jameson, The Glenlivet, Chivas Regal and Martell brands in the in-store magazines of the major retailers, backed by online activity.

"We know from research that 43% of spirit shoppers spend £15 and above when buying a gift, which presents a huge value-driving opportunity," said a spokesman.