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A mass pillow fight between political protestors and the police features in the first UK advertising for Absolut vodka since it was bought by Pernod Ricard last year.
Absolut vodka will continue to be distributed by Maxxium Worldwide for up to two years even after its sale to French drinks company Pernod Ricard is completed. The distributor said it would be "business as usual" for the brand, which was...
Analysts have welcomed Pernod Ricard's €5.626bn (£4.5bn) acquisition of Vin & Spirit, the owner of Absolut vodka. Although shares in Pernod Ricard fell yesterday following concerns over the price of the deal, analysts said the purchase gave...
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