Pernod Ricard has announced a major restructuring of its business that will see its leading wines brought together into a new division called Premium Wine Brands.

The Australian wine Jacob’s Creek, New Zealand’s Montana and Campo Viejo of Argentina all come under the Premium Wine umbrella in a bid to accelerate their international development.

The division will be headed up by Jean-Christophe Coutures, currently chief executive of Pernod Ricard Pacific.

Meanwhile, the Absolut Company will take over responsibility for the group’s other vodka brands, which include Friis and Wyborowa.

Pernod Ricard has also created a new regional division targeting sub-Saharan Africa. It will be run by Henry Carew, currently MD for Southern Central Europe.

In a separate move, Michel Bord, managing director of the group’s distribution network, will step down at the end of the month after 20 years with the company. His responsibilities are taken up by chief executive Pierre Pringuet.

HR managing director Bruno Rain has been handed responsibility for the company’s corporate responsibility brief.

Read more
Montana becomes Brancott in brand revamp (22 June 2010)
Volumes hit by Pernod’s premium pricing policy (27 February 2010)

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