A commercial cleaning supplier has secured its first major supermarket listing with the launch of a cat litter into Tesco.
CleanTec Innovation, which is primarily a trade supplier, has this week rolled out Odour Control Clumping Cat Litter (rsp: £4.99/six litres) under its Natural & Clean retail brand.
The company claimed the 100% biodegradable product, which will be supported by television advertising, would remove the odour of ammonia associated with litter trays instantly.
Tesco has also just started carrying a new cat litter from supplier Bob Martin. Felight (rsp: £4.49/10-litres) is being supported next year with television advertising and PR activity.