The owners of online petfood retailer PetShop have set up a website to sell toiletries and household goods. stocks more than 2,000 products including Pampers nappies, Colgate toothpaste and Gillette razors.

Orders are dispatched within 24 hours and deliveries to the UK mainland cost £2.99 for up to 1kg and £4.99 for more than 1kg.

PetShop was set up by Adam Taylor and Alexandra Tamasan last year with help from the Princes’ Trust Business programme and is on track to achieve £300,000 ­turnover in its first year.