Pet food brand Vet’s Kitchen has launched an on-pack promotion offering the chance to win holidays suitable for dogs and their owners.

It is joining forces with Dog Friendly, a UK website highlighting venues where dogs are welcome, to launch the promotion next month. Other prizes include dog toys and guide books about dog-friendly holidays.

Available for six months, the special-edition packs will be stocked in retailers including Sainsbury’s, Asda and Waitrose.