A campaign to 'Save Our Bacon' has been launched to raise the price of pigmeat and protect UK pig producers.

The pig production sector is losing £3.6m per week, according to BPEX, with individual farmers losing up to £26 per pig.

An online petition has been created asking the public to sign and support calls for an increase in the retail price of pork products.

Meanwhile, in a bid to boost sales of bacon, this year's Bacon Connoisseurs Week will focus on promoting premium bacon.

The event, taking place from 16 to 23 February, will push the message that bacon is not just a breakfast food.