Philadelphia will return to TV screens in August following a packaging revamp.

The new pack designs, rolling out this month, will be flagged up in the new ad that is part of this year’s £8m marketing spend on the brand by owner Mondelez.

Coloured lids have been introduced to the range, which includes Sweet Chilli, Spring Onion and Black Pepper, Garlic and Herbs, salmon and Dill, and Chives, to improve shelf standout and to encourage customers to try the different flavours.