Rolling out to stores at the end of this month, the newcomer will come in packs of four and be supported by a £2m launch which will include a TV campaign.
The rsp for the four snap-off, 35g portions will be £1.09.
Trade relations manager Easton Millar said: "Mini Tubs will attract a new consumer to the brand, the type of person whose busy lifestyle means they cannot plan culinary works of art, yet who desires a tasty product which can be easily prepared and fills a hunger gap."
A TV campaign featuring the brand's Philadelphia girls in heaven' tack will run for one month from May 18. Kraft's package will also include sampling and a promotional poster campaign on sites outside multiple retailers.