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French wine brand Piat d'Or is undergoing an image overhaul as part of the producer's strategy of refocusing on its core range. The range will launch in November with new packaging and a redesign aimed at attracting new recruits, as well...
French wine Piat d'Or is returning to poster sites as part of a £200,000 marketing campaign. Posters have been updated since a similar push last December to highlight the France uncorked' strapline. In addition to the nationwide advertising,...
France's leading wine exporter has its sights set on the UK and plans to take over Piat d'Or's role as the leading French brand. Les Grands Chais de France has given itself two years to make its JP Chenet the leading French wine in this...
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