Anchor is tapping into the resurgence of afternoon tea this spring, with the launch of a special-edition pack for its 500g Lighter Spreadable variant.

The flowery packs, which go into stores on 21 March, carry a promotion offering shoppers two-for-one coupons for afternoon tea at 250 tearooms across the UK.

There is also an on-pack competition to win a trip for four to New York, including afternoon tea at the Plaza Hotel.