British Lion Eggs is launching a £1m marketing campaign fronted by TV chef Gizzi Erskine to promote eggs to busy housewives.

Erskine will act as a stylish 'brand ambassador' in women's and lifestyle magazines and will include a revamped Meals in Minutes website with new egg recipes from Erskine.

Additional activity will reinforce the health benefits of eggs, including promotions with slimming clubs.