Heinz is kicking off its first TV advertising for the Squeeze & Stir range it launched earlier this year.
Own label is having its cake and eating it, but in the biscuit barrel brands are on top – with the upshot that biscuit sales are outgrowing those of cake. Samantha Lyster reports
These brightly-decorated balls of cake made their debut at the Speciality & Fine Food Fair this year. PopKakery co-founder Melissa Damjanovic developed the idea in America before importing it to the UK.
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