Heinz stepped up to the plate this week in an act of social conscience on the mean streets of London that would have made Dickens proud. The 'It Has To Be Heinz' pop-up café opened its doors for four days in Shoreditch, London. People paid a donation of 50p towards a London charity for beans on toast, and judging from the looks on those folks' faces, it didn't turn up a moment too soon.