Innocent's village fête in Regent's Park "is having a year off", the company announced via its Facebook page this week. "We've had a good run of summer events over the last [six] years, but we've decided to have a rest in 2009." Innocent co-founder Richard Reed had earlier hinted that the fete might be cancelled, as the company focuses its investment in price to combat the 28% decline in smoothie sales [Nielsen 52w/e 7 March 2009].