An ice cream ad featuring a priest getting hot under the dog collar with a nun has been banned by the ASA this month, but we may not have seen the last of the saucy couple.

Ice cream manufacturer Antonio Federici plans to run a new variation this month, accusing the ASA of 'Brain Freeze'.

"The decision by the ASA raises the question as to what moral authority and weight the organisation carries," said creative director Matt O'Connor.