Marketing campaign Make Mine Milk has unveiled Team Milk: five Olympic athletes promoting milk in the run-up to London 2012.

Team Milk pictures will adorn milk tankers from next week, with retail activity to follow.

The athletes are heptathlete Denise Lewis, cyclist Ed Clancy, 110m hurdler Andy Turner, Paralympian sprinter and long jumper Stefanie Reid and freestyle swimmer Jazmin Carlin.

Milk Marketing Forum chairman Sandy Wilkie said milk had long had "positive associations" with sport, so it was a "natural progression" for the campaign to support British athletes.