With savvy and increasingly cautious shoppers opting to stock up on own label in autumn rather than buy brands on impulse, who s winning in winter remedies, asks Natalie Brown
Sainsbury's has teamed up with Balinese spa chain Mandara to launch an exclusive bath and beauty line. According to beauty category manager Rhian Bartlett, the premium own label will provide affordable home luxury but will not carry the Sainsbury's name.
Brands beware. Retailers are looking to steal your customers with revamped own-label lines. Rob Brown meets the team behind Asda’s Little Angels baby range to find out how fresh design and grand ambitions are converting shoppers to own label
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud