Bringing a touch of glamour to the often workaday world of own label, Cindy Crawford has become the face of Spar Austria's newly revamped health and beauty range, Beauty Kiss. Spar UK has recently rebranded its own label range but has no plans to enlist the former Mrs Richard Gere to pose in the shower. "Maybe if we turn over €11bn a year like Spar in Austria, we can start thinking about it," joked a Spar insider.