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Wyke Farms is revamping its Cheddar range and embarking on its biggest-ever campaign this autumn in a bid to become the number two Cheddar in the UK.
The British Cheese Board has launched a campaign with celebrity chef Gary Rhodes to educate consumers about country-of-origin labelling on Cheddar. The Check Your Cheddar campaign is encouraging shoppers to check whether Cheddar is...
Wyke Farms is to launch its autumn TV campaign alongside Come Dine With Me on C4. The Cheddar brand's new ad is launched on 27 September in a food-themed ad break that also includes Gordon's Gin, New Covent Garden Soup, Sainsbury's,...
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