A new ad campaign for Pilgrim's Choice Vintage cheddar aims to stress the difference between hand-made and factory-produced cheese. Radio ads kick off on Classic FM on Monday (October 7) and are concentrated in London and the south east. The Radio Times, Tesco Recipe and Good Housekeeping magazines will feature ads nationally this month and next. Alastair Jackson, md of brand-owner North Downs Dairy, said the company wanted to emphasise that traditional production methods resulted in greater flavour. {{MARKETING }}

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