The first whole prepared pineapples to be sold under Del Monte's Naked fruit range went into Tesco stores earlier this month.

Del Monte Gold Extra Sweet Pineapples are peeled and cored and would appeal to convenience-driven and health-focused modern consumers, claimed Del Monte.

Whole prepared pineapple was identified as a growth area as currently, only 35% of households bought whole pineapples, according to Del Monte, with consumers citing fiddly preparation as a barrier to purchase.