Pink Lady apples are targeting women with an advertising campaign in leading glossy magazines in February.
The ad shows a woman wearing pink stilettos tempting a man with the strapline ‘Lead him into temptation’.
The single page ad will appear in a range of women’s magazines, including Cosmopolitan, Heat, OK! and Marie Claire.
Andy MacDonald, director of supplier Coregeo, said the ads would reach around 7.5 million women. “Our research tells us that the most significant buyers of Pink Lady apples are readers of these top quality women’s magazines. We also have the opportunity to drive consumers to our interactive website with the web-link in the adverts.”