Foster's EMEA is launching a push for Yellowglen Pink Sparkling Rosé to cash in on strong sector growth.

An online and experiential campaign starts next week with a Pink Bubbles Bar at The Clothes Show Live in Birmingham, where it will also be sole provider of sparkling wine at bars. The activity was targeted at "females who buy into the specialness of Champagne but want to transport this into an affordable, everyday ritual".

It will also be available at a number of women's magazine award ceremonies next year.