Organic apple juice company Pip is launching its first orange juice range in an attempt to add value to the chilled juice market.

Valencia Organic Orange Juice and Orange & Mandarin Organic Juice are being rolled out into Waitrose, Ocado and Booths this week in one-­litre and 250ml bottles (rsp: £2.89 and £1.49).

Using "interesting" blends of organic fruit would help drive value into the chilled juice category, the company said.

The new juices are made with oranges grown by a Spanish co-op, and join Pip's current range of apple-based fruit juices.