Heineken will be the official beer of the 2015 Rugby World Cup, to be held in England. The lager brand has extended its ongoing agreement with the tournament for another four years.
Heineken will tonight unveil a new 30-ad dubbed The Opera to celebrate its sponsorship of the UEFA Champions League. The 30-second ad features AC Milan veteran Clarence Seedorf taking a shot at Juventus stopper Gianluigi Buffon in the setting of an opulent opera house.
Harvey Miller Wine & Spirit Agencies has launched Pisa, an Italian nut liqueur in a slanting bottle, in a bid to increase the number of consumers drinking liqueurs throughout the year. Consumer research showed drinkers across all age...
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