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Roche is aiming to revitalise its Sanatogen Vital 50+ multivitamin for pre-pensioners with a new radio campaign. Hitting the airwaves now on Classic and Jazz FM, four new 40-second executions have been created to reach the brand’s 50 to...
Wyeth Healthcare is aiming for a healthy increase in sales by launching a new multivitamin offering for “mind and body” under the Centrum umbrella. The American company, which first threw the brand into the UK market seven years ago and now...
The Multibionta woman is running into summer programming in a new wave of advertising from Seven Seas. The campaign, which breaks on May 2, aims to reinforce the multivitamin brand's puts back what life takes out' positioning. Ten and...
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