Planters is expanding from its heartland of nuts into popcorn with the launch of Big Night In.
The microwaveable salted popcorn snack is packaged in a 300g red and yellow cinema-themed box (rsp: £1.99), which contains three separate 100g servings and comes with a microwaveable popcorn tub. Ready in two to three minutes, Big Night In will target consumers planning to spend an evening at home watching TV and for sharing with friends.
Planters’ marketing director, Robert Woodall, said: “This product is ideally placed to revitalise the popcorn market and capitalise on the UK’s growing ‘big night in’ culture.”