Premium cold-pressed juice brand Plenish has secured its first major listing following a financial injection from Pembroke Capital.
The seven-strong organic range, launched in 2012, will be available via Ocado next week (rsp: £5.95 / 250ml).
The investment from Pembroke Capital had enabled the brand to upgrade manufacturing and distribution “without compromising the production process”, said founder Kara Rosen.
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Cold-pressed juice brand Plenish has raised £1.5m in its second funding round – valuing it at £10m
Ocado has moved into profit in the first half of the year boosted by its lucrative partnership with Morrisons.
Ocado has responded to the supermarket price war by cutting the price of several known-value items (KVIs)…
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