Plum is adding five new recipes to its organic baby food menu as it attempts to double sales to £8m this year.

The new products, which hit supermarket shelves in July, contain new summer ingredients, such as pumpkin and fennel, and build on the existing range's "superfoods" credentials.

They are spread across the brand's three age groups - four months, seven months and 12 months-plus - and include a carrot, fennel & apricot variant, a pumpkin, carrot & mango pot and a coconut & mango rice pudding.

More toddler recipes were in the pipeline, said the company, adding that it hoped to double its £3.9m sales this year by grabbing a bigger share of the toddler market with "lots of NPD" focused on that age group.

Plum, which was launched in March 2006, is supporting the recipes with press ads in baby magazines.