M&S tests Israeli fruit Marks and Spencer is exclusively testing broader ranges of Israeli bred plums to extend the season. The latest two, imported by Agrexco and distributed by Worldwide Fruit, are a pointed yellow variety called Limon and a dark blue fruit with red flesh called Diamon. They are being sold both as prepacks and loose They have been grown by breeder Seffi Ben-Dor who is already acquiring a reputation for helping establish plums as a major crop rather than a niche market. The scale of the experiment is impressive. Worldwide Fruit marketing manager Robin Barnet said it was receiving as many as 10 different types of Israeli plum a week for evaluation. "It means the season could ultimately last from June to November." {{M/E FRESH PRODUCE }}