Plymouth Gin is hitting the campaign trail as part of a £15m brand investment for the spirit over the next five years.

The £2m push, which is the first consumer campaign in the brand's history, is aimed at positioning the tipple as a premium product.

The five press ads all show Plymouth Gin being poured and effortlessly avoiding sharp objects, including a crocodile and a shark's fin. They will appear across special interest publications, such as Good Housekeeping and Homes and Gardens, as well as national press supplements. The strapline states: "Nothing comes close to the smoothness of Plymouth Gin."