Crookes Healthcare aims to push sales of throatcare products in the convenience sector with the launch of Strepsils Pocket Pack. It is available in Original and Honey & Lemon flavours (rsp 75p). Strepsils product manager Martin Knight-Jones said the smaller Pocket Pack could be merchandised in the medicated confectionery sector in c-stores and forecourts to encourage impulse purchase. A £3m marketing campaign during the winter will back the Pocket Pack launch. {{P&P }}

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