Global Brands is launching Polish premium vodka Sobieski in the UK this week to capitalise on the growing Polish population and popularity of eastern European products.

Sobieski is a 37.5% abv rye vodka made from Dankowski rye and distilled four times for purity. "The Polish migrants who have moved to London have an estimated disposable income of £4bn a year," said Steve Perez, MD of the company.

"The market for Polish goods is partly down to the migrant community but as these products become more available their opportunity to gain mainstream appeal widens," he added.

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