Cadbury has teamed up with music brand Popworld to offer consumers a chance to see pop idols Westlife and SClub7 at two exclusive private parties. The competition will run on Cadbury's Dairy Milk, Flake, Twirl, Caramel and Wispa Bite countlines from February 26. Entrants send in 20 promotional wrappers and answers to two pop questions and 5,000 will win. Those who don't win tickets will get a portable CD wallet. It is the second time Cadbury has joined forces with Popworld, which aims pop music at six to 15 year olds via the internet, TV, sponsorship and merchandise. A Cadbury spokesman said that tween/teen consumers were critical to success in the chocolate singles market, accounting for 24% of spend. l Cadbury is also running a four for 99p offer on Dairy Milk, Crunchie, Caramel and Wispa Bite during March. {{MARKETING - P&P }}