Lamb is becoming more popular with consumers. In England, the amount bought by shoppers rose 6% to 87.5 tonnes in the year to May, according to new figures from Eblex. Sales rose 7% to £513m.

An Eblex spokesman said the growth was a result of a resurgence of lamb's popularity and consumers' realisation that it was an easy meat to cook with.

It was still outperformed by beef sales, which rose 4% by value to £1.28bn, while volumes remained stable at just under 250,000 tonnes.

The burgers and grills category also showed growth, rising by 5% in value to more than £400m.

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