Scottish meat bosses are splashing out £200,000 in a bid to change the way consumers eat pork.

Quality Meat Scotland is spending the money to get people to buy more Scottish pork, and also change the way they cook it.

Recent research by QMS revealed people had been put off pork by bad culinary experiences.

Andrew Ovens, marketing controller, said: "People were wrapping the joint in tin foil for roasting and as a result it was overcooked, bland and lacking in flavour."


For more, see this week’s issue of The Grocer

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