Pork Farms made its debut in the £800m chilled ready meals market this week with the launch of four lines for the independent sector. Gary Johnston, Pork Farms marketing controller, said that the range ­ Lasagne, Chicken Tikka with Rice, Chilli Con Carne with Rice and Sausage Casserole ­ was deliberately aimed at popular tastes. "Key ethnic cuisine lines account for the majority of chilled ready meals sales," he added. "A retailer with limited chiller cabinet space can maximise sales and margins by stocking popular meals in depth rather than a wider variety in smaller numbers." All recipes are GM and MSG free and can be heated in a microwave or conventional oven. Rsp: £2.49-£2.69, 450g. {{P&P }}