Pork pies and sausage rolls could become the fast foods of future by adapting to the changing tastes and lifestyles of consumers, says a new report.
With more savoury snacks now being eaten on the move, a Meat Market Insights report, produced by the British Pig Executive, says the opportunity exists for manufacturers to extend their ranges.
It claims that pork pies and sausage rolls are becoming increasingly popular eaten on the move.
According to the report, sales of pork pie are worth £165.6m annually, up £7.5m on two years ago, while the market for sausage rolls is worth £117.8m a year, up £17.8m on two years ago.
Young men eating on the move or in the car favour pork pies, bought from newsagents or service stations, while women prefer sausage rolls bought from chiller cabinets, the report says.
Consumers in East Anglia buy the most pork pies and sausage rolls. Those in Scotland buy the fewest pork pies and those in Lancashire and the north east the least sausage rolls.